Strong partnership key to success in bottom of the pyramid innovation

[26 August 2008 - INSEAD Knowledge] For those at the 'bottom of the pyramid' (BoP), the four billion people or so living on less than two dollars a day, life is hard. Although collectively they have considerable combined purchasing power, they have up to now been traditionally overlooked by businesses. However, major multinational corporations (MNCs) are now seeing opportunities in developing products for the BoP markets, while making a difference to the lives of the poor people. More